Key Person Insurance

Privacy Policy

This website abides by the relevant rules of the General Data Protection Regulation ("GDPR") and the Data Protection Act 2018.

Key Person Insurance has established this Online Privacy Policy so that you can understand the care with which we intend to treat your Personal Information. Personal Information means any information that may be used to identify an individual.

We take the protection of your personal data very seriously. Our privacy policy explains what information we collect from you, what we do with it, how we keep it secure and the circumstances in which we provide it to third parties.

We obtain and process personal data in different ways depending upon the purpose of the processing and way in which we obtained your personal data.

In most circumstances your data will only be processed within the UK or EEA. If for any reason we need to have your data processed elsewhere we will inform you of that, any privacy risks involved and what we have done to minimise those risks.

You can at any time ask us to tell you what personal data relating to you we hold.

You also have the right to ask us to rectify your data if it is inaccurate, erase it or restrict the processing of it, in particular in regards to your right to object to processing under legitimate interests of your data for profiling (including the use of custom, lookalike or similar audiences) and for direct marketing. In some circumstances you can ask us to provide it to you in a format which would allow you to transfer it digitally to another.

Where we have requested, and you have given us consent to process your data you may withdraw that consent at any time.

Were our business to be sold all your data would be transferred to the purchaser so that they could use it in the same way as we do now.

If you are at all concerned about our processing of your data, please let us know by contacting our Data Protection Officer at info@key-person-insurance.com. You may also complain about it to the Office of the Information Commissioner ("ICO").

Our Service

Our service enables people to request quotes or information about the products shown on this website. Our service is connecting people who are looking to purchase those products with relevant service providers of those products.

Customer Data

As a customer seeking a quote, we collect certain data from you, depending on the product you enquire about. We will collect this when you submit one of the forms on our website or contact us by telephone to request a quote. This can include, but is not limited to, a first and last name, a home or other physical address, an e-mail address or other contact information and details of any medical conditions. However, you are able to use the Key Person Insurance website without telling us who you are or revealing any Personal Information about yourself.

Once we receive your request, we will connect you with one or more of our relevant service providers in order to help you find a quote for the product you are looking for. Before we do this, we may call you to confirm your details and/or requirements. Once we pass you to a service provider, they will contact you directly. They may contact you by telephone, text or email only about and directly in relation to your enquiry. You do not have to buy anything from any of our providers. There is no obligation to purchase.

We may also call you to ask about your experience using our site and service, and your experience in dealing with the service providers with which we connected you.

We may monitor and/or record these calls for the purposes of quality control and staff training, regulatory compliance, and to resolve disputes. We will never share these call recordings with any third parties.

Cookies and Other Tracking Technologies

Some of our web pages utilise "cookies" and other tracking technologies. A "cookie" is a small text file that may be used, for example, to collect information about web site activity. Some cookies and other technologies may serve to recall Personal Information previously indicated by a web user. Most browsers allow you to control cookies, including whether or not to accept them and how to remove them.

You may set most browsers to notify you if you receive a cookie or you may choose to block cookies with your browser, but please note that if you choose to erase or block your cookies, you will need to re-enter your original user ID and password to gain access to certain parts of the web site. Tracking technologies may record information such as Internet domain and host names; Internet protocol (IP) addresses; browser software and operating system types; clickstream patterns; and dates and times that our site is accessed.

Our use of cookies and other tracking technologies allows us to improve our web site and your web experience. We may also analyse information that does not contain Personal Information for trends and statistics.

To protect your privacy, we have adopted the following principles:

Profiling, Custom & Lookalike/Similar Audiences

We work with Facebook, Google and other platforms to reach out to you with adverts for similar related products and services we think you might be interested in. We also like to use platforms to reach out to other people who might like to use our service.

We do this in two ways. In both cases, your data, along with other data, is used to create a custom audience and/or a lookalike/similar audience. Whenever an audience is shared with a platform, the data is first hashed and pseudonymised, meaning that any data within the audience that could identify a person is replaced with an artificial identifier, and the process of transferring the data is secure. We don't share more data than we need to for the purpose of creating the audience.

Custom Audience - A custom audience is a list of existing users of our service. From time to time, we share this with these platforms. As explained above, the data is first hashed and pseudonymised. The platform uses this audience to show our existing users our adverts for our other products and services.

Lookalike/Similar Audience - A lookalike/similar audience is an audience created by the platform. From time to time, we share with platforms a list of existing users. The platform profiles this list to find and create lookalikes - i.e. other platform users who have similar characteristics to the existing users - to which it shows our adverts. Again, as explained above, the data is first hashed and pseudonymised.

If we transfer data to these platforms, we will only do so where the entity we contract with is based within the UK or EEA, and if the platform uses sub-processors, that their sub-processors are in countries that have a European Commission adequacy decision, which means they are considered to offer an adequate level of data protection (e.g. EU-USA Privacy Shield).

Receiving Data from Service Providers

From time to time, service providers may return data to us. They may do this if they have a query regarding a request for quotes that we have sent to them in order to enable us to resolve the query. They may also return data to us, together with confirmation on whether or not a product has been purchased, in order to enable us to improve our marketing. We may also use such data to create custom and lookalike/similar audiences, as explained above.

Notice

Where Key Person Insurance collects Personal Information on the web, we intend to post a purpose statement that explains why Personal Information will be collected.

Choice

You may choose whether or not to provide Personal Information to Key Person Insurance. The notice we intend to provide where Key Person Insurance collects Personal Information on the web should help you to make this choice.
If you choose not to provide the Personal Information we request you may be unable to fully utilise the services provided by Key Person Insurance. If you chose to have a relationship with Key Person Insurance, such as a contractual or other business relationship or partnership, we will naturally continue to contact you in connection with that business relationship.

Security

Wherever your Personal Information may be held within Key Person Insurance, we intend to take reasonable and appropriate steps to protect the Personal Information that you share with us from unauthorised access or disclosure.

Our business is to match your profile to third party companies that will have goods or services that will be of interest to you. It makes sense for us to ensure that you only receive offers that are relevant to you and fit within the context of your lifestyle and available purchasing power and this is what we do our best to achieve. For example, if you have provided your health insurance renewal data and have consented for third parties to contact you about one month before your renewal date, we will work with our third party partners to send you a health insurance quote tailored to your needs, thus saving you time researching the entire market.

Access / Accuracy

To the extent that you do provide us with Personal Information, Key Person Insurance wishes to maintain accurate Personal Information. Where we collect Personal Information from you on the web, our goal is to provide a means of contacting Key Person Insurance should you need to update or correct that Information. If for any reason those means are unavailable or inaccessible, you may send updates and corrections about your Personal Information to info@key-person-insurance.com and we will make reasonable efforts to incorporate the changes in your Personal Information that we hold as soon as practicable.

Childrens' Privacy

Key Person Insurance website is not structured to attract children. Accordingly, we do not intend to collect Personal Information from anyone we know to be under 18 years of age.

Commitment

We are committed to privacy and support current industry initiatives to preserve individual privacy rights on the Internet. Protecting your privacy on-line is an evolving area and this website will constantly evolve to meet these demands.
If you have any comments or questions regarding our Online Privacy Policy, please contact us at info@key-person-insurance.com. We will address any issue to the best of our abilities as soon as possible.

Your Consent

By using this web site, you consent to the terms of our Online Privacy Policy and to our processing of Personal Information for the purposes given above as well as those explained where we request Personal Information on the web.